Chakudya cham’mawa chaulere ku hotelo yaku America chikukumana ndi vuto lazachuma lofanana ndi K

Panthawi ina m’zaka za m’ma 1980 ndi 90, chakudya cham’mawa chotentha chaulere chinakhala chofunikira kwambiri pamakampani ochereza alendo. Ku Holiday Inn kapena Hampton Inn ambiri, malo olandirira alendo nthawi ya 8 koloko m’mawa amakhala ana ovala zovala zapajama, makolo osokonekera, ndi apaulendo abizinesi akuthamangitsana kuti apeze malo patsogolo pa wopanga waffle. Pakadali pano, mipiringidzo ya phala yodzipangira yokha imagawira Froot Loops ndi Lucky Charms, ndi mbale zotentha za mazira osatha ndi nthunzi ya soseji ya Turkey pansi pa nyali zotentha. Kwa ambiri, kufalikira kwa kadzutsa uku ndi gawo la chidwi chaulendo. Ikupitilira mpaka lero, koma ikukumana ndi ziwopsezo zatsopano zachuma komanso njira zamabizinesi a hotelo zomwe zikusintha.

Kumahotela, omwe akhala akusiya zinthu monga sopo zaulere komanso ngakhale zitseko za bafa kuti tipeze chuma, chakudya cham’mawa chaulere ndi ng’ombe yopatulika yomwe ena amadandaula kuti sangapulumuke, zomwe zimawonedwa kwambiri ndi ogwira ntchito ku hotelo ngati dzenje la ndalama zomwe zimadya m’mphepete mwabizinesi. Chaka chatha, Hotelo ya Hyatt‘ Hyatt Place brand idachotsa chakudya cham’mawa chaulere pazakudya zake 40. Holiday Inn, ya IHGanachotsa la carte chakudya cham’mawa m’malo mwa chitsanzo cha buffet-okha – njira yochepetsera mtengo yomwe imasunga chakudya cham’mawa chopereka chakudya cham’mawa pamene kuchepetsa ntchito ndi kuwononga chakudya.

Gary Leff, yemwe amayendetsa bulogu yoyendera View kuchokera ku Mapiko ndipo adafotokoza koyamba za kusintha kwa kadzutsa kwa Holiday Inn, adati kuwopseza kwachakudya cham’mawa chaulere kuyenera kuwonedwa mkati mwazomwe zikuchitika pantchito yogona kuti ayang’ane njira zochepetsera ndalama kwa eni ake. « Izi zimapitilira chakudya cham’mawa, kuzinthu monga kukonza m’nyumba – nthawi zambiri mukamakhala, zocheperako zikachitika panthawi yogona – kuchulukitsa zimbudzi m’malo mochotsa mabotolo ang’onoang’ono kuti achotse zinthu ngati ma alarm m’zipinda, » adatero Leff.

Ngakhale chakudya cham’mawa chaulere chinali ndi mphamvu, masamu sanawonjezerepo bizinesiyo, malinga ndi Curtis Crimmins, CEO komanso woyambitsa lingaliro la hotelo ya boutique Roomza. « Kunali masewero okhulupilika – mtsogoleri wotayika amatanthauza kuyendetsa ma signups, kubwereza kusungitsa, ndi kukhulupirika kwa mtundu wowonjezereka. Ndingatsutse kuti kamodzi kadzutsa kaulere kumapangitsa kusintha kukhala ‘yodabwitsa ndi yosangalatsa’ mphindi yosangalatsa mpaka kuyembekezera, ndiye kuti masiku ake amawerengedwa, « adatero Crimmins. « Mukuyang’ana umboni wa kuchepa kwapang’onopang’ono m’dera lanu la kadzutsa la Holiday Inn Express? Musayang’anenso kuphulika kwaposachedwa kwa zosankha za ‘Grab and Go’. Izi sizongochitika mwangozi, « adatero.

Leff akunena kuti kupereka chakudya kwa makasitomala olemera kwambiri, monga momwe zimakhalira ndi Hyatt Hotels, kungapereke mwayi kwa ogwira ntchito kuti athetse chakudya cham’mawa.

Mneneri wa Hyatt adati pamene kampaniyo « yayesa njira za kadzutsa pamahotela osankhidwa a Hyatt Place omwe amapereka alendo kuti athe kusungitsa mitengo ya kadzutsa … Mahotela ambiri a Hyatt Place ku US akupitiriza kupereka chakudya cham’mawa kwa alendo onse. »

Kuwunika kukupitilira. « Monga gawo limodzi la kudzipereka kwathu popereka mtengo kwa alendo athu, kuphatikiza mamembala a World of Hyatt, tikupitilizabe kuwunika zakudya zam’mawa zomwe zimathandizira alendo athu ndi mahotela athu, » atero a Hyatt.

Leff akuti Hyatt sanatulutse zambiri pamlanduwo, ndipo alendo ambiri amangoganiza kuti chakudya cham’mawa chikhala chaulere akamasungitsa nthawi ino. « Sizikudziwikabe ngati Hyatt atha kusiya kudya chakudya cham’mawa chochepa, » adatero.

Mu chuma chamakono ndi ogula okwera mtengo omwe akutsogolera ndalama, zapamwamba zakhala malo owala mkati mwaulendo. Marriott International CEO Anthony Capuano akufotokoza bizinesi ya hotelo pakali pano ngati chizindikiro cha chuma chooneka ngati K chomwe chikulandira chidwi kwambiri. « Pali mavuto azachuma komanso kusatsimikizika kwina koma tikupitilizabe kuwona ogula akuyika patsogolo kuyenda ndi zokumana nazo, » Capuano adauza CNBC « Squawk on the Street » sabata yatha atapeza ndalama zaposachedwa. « Zapamwamba zinali zofunikira kwambiri kwa ife, » adatero Capuano, ndikuwonjezera kuti 10 peresenti ya mbiri ya Marriott ili mgulu lapamwamba.

Marriott wasintha kadzutsa m’malo ena apamwamba akunja. Za Mwachitsanzo, a Regis Macao adachotsa chakudya cham’mawa chaulere cha Platinum, Titanium, ndi Kazembe wokhulupirika kuyambira pa Marichi 2025 ndikusintha ndi ma bonasi kapena chakudya cham’mawa chochotsera. Ogwiritsa ntchito ena a Reddit adalemba mwezi uno za omelet aulere omwe asowa m’mabala a kadzutsa a Marriott ndipo tsopano akukhala gawo la chakudya cham’mawa cholipira, koma mneneri wa Marriott adati si lamulo la kampani yonse ndipo, ngati ndi zoona, angakhale ogwira ntchito m’mahotela omwe apanga chisankho.

Ambiri mwa apaulendo amayembekezera chakudya cham’mawa chaulere

Kugawikana kwa ogula kukupangitsa kuti pakhale mitundu yambiri yazakudya zam’mawa, pomwe makasitomala apamwamba amapita ku mazira omwe amalipidwa benedict ndi ma croissants apanyumba pomwe ogula omwe amapeza ndalama zapakati ndi zotsika amadzaza buffet yaulere.

Kunena zowona, aku America amakonda chakudya chawo cham’mawa cha hotelo. Pakati pa alendo omwe amadya chakudya cha hotelo komanso chakumwa panthawi yomwe amakhala, ambiri (78%) amadya chakudya cham’mawa mu hoteloyo, malinga ndi kafukufuku wa 2025 JD Power North America Wokhutitsidwa ndi Alendo ku Hotelo. Mwa 78 peresenti imeneyo, 8 peresenti yokha ndiyomwe amalipidwa, makamaka kumahotela apamwamba komwe zinthu zikuyambira.

Andrea Stokes, wotsogola wochereza alendo ku JD Power, adati deta ikuwonetsa kuti alendo akupitilizabe kudya chakudya cham’mawa ngati gawo lofunikira la hotelo yawo. « Chigawochi chimakhala chokwera kwambiri pamahotelo apakatikati komanso apakatikati pomwe chakudya cham’mawa chimakhala gawo lazopereka zamtundu wa hotelo, » adatero Stokes.

JD Power ikafunsa alendo apamahotelo apamwamba komanso apakati kuti aone kufunikira kwa zinthu za hotelo kapena zinthu zina zapa hotelo, pafupifupi theka (47%) amadya chakudya cham’mawa ngati « chofunika kukhala nacho » (mosiyana ndi chabwino kukhala nacho).

Mitchell Murray, CEO wa Station House Inn ndi mahotela ena atatu ogulitsa ku Lake Tahoe, California, akuti ngakhale mahotela akuluakulu amatha kupereka chuma chambiri, chakudya cham’mawa chaulere chikhoza kuwerengera pafupifupi 5% ya ndalama zonse, kuyandikira 6-7% kamodzi ntchito ikaphatikizidwa. « Imeneyi ndi mtengo wopindulitsa, ndipo ambiri ogwira ntchito akufunsa kuti, ‘Kodi chakudya cham’mawa chaulere chimapangadi ndalama zokwana 5% kapena kusungitsa ndalama?’ Nthawi zambiri, yankho ndi ayi, « adatero Murray. Anawonjezeranso kuti chakudya cham’mawa chikakhala chaulere, nthawi zambiri zimakhala zovuta – ganizirani khofi wamba, mazira amadzi, mbatata yowuma. « Ndizodyedwa, koma sizikumbukika kapena kuwonjezera mtengo, » adatero Murray.

Chimodzi mwazinthu za Murray ndi Holiday Inn Express yomwe akusintha kupita ku hotelo yodziyimira payokha chaka chino komwe akufuna kuti athetse chakudya cham’mawa chaulere pambuyo pakusintha, atamasulidwa kumakampani. Ma franchisor akuluakulu a hotelo ali ndi miyeso yamtundu wina yomwe ma franchisees ayenera kutsatira, ndipo izi zimaphatikizapo zakudya ndi zakumwa.

Best Western, komabe, ilibe malingaliro ochotsa chitsulo chawaffle. « Kupereka chakudya cham’mawa cham’mawa ndi gawo lofunika kwambiri la alendo athu pazambiri zathu, » adatero Larry Cuculic, mkulu wa kampani ya hotelo. « Kwa apaulendo, chakudya cham’mawa chaulere chimapangitsa kukhala kosavuta kukhalapo, kumapereka phindu lambiri komanso kumakhudza zisankho zosungitsa ndi kukhulupirika, makamaka m’magawo apakati komanso apamwamba, » adatero Cuculic.

Cuculic imati zachuma zikadali zomveka: chakudya cham’mawa chimathandizira kukhutitsidwa kwa alendo ndikubwereza bizinesi, pogwiritsa ntchito mphamvu zogulira maukonde ake ambiri a hotelo, Best Western ikhoza kuthandizira mahotela kuyendetsa bwino ndalama ndikusunga bwino komanso kusasinthasintha, « kupanga chakudya cham’mawa kukhala chokhudza alendo komanso oyendetsa kukhulupirika kwanthawi yayitali, » adatero.

Holiday Inn Express nayonso imayima pafupi ndi kadzutsa kadzutsa. « Chakudya cham’mawa chimakhala ndi gawo lalikulu pamalingaliro athu amtengo wapatali ndipo chikupitiliza kukhala chifukwa chachikulu chomwe apaulendo amasankha kukhala nafe – ndichinthu chomwe amadziwa, kudalira, ndikuyembekezera kuchokera ku mtundu wathu, » adatero Justin Alexander, wachiwiri kwa purezidenti, kasamalidwe ka mtundu wapadziko lonse wa Holiday Inn Express, Staybridge Suites & Candlewood Suites.

Momwe kusintha kwa menyu a hotelo kungakhudzire kukonzekera maulendo

Chakudya cham’mawa cham’mahotelo chimayambitsa kukonzekera maulendo a Aimee Misovich ndi banja lake. The Holland, Michigan, wokhalamo adati banja lake ndi mamembala a Hilton Honours. « Choncho nthawi zonse timakhala kumalo awo – kawirikawiri, Embassy Suites, Homewood kapena Hampton Inn. Onse atatu amaperekabe chakudya cham’mawa chaulere, « adatero Misovich, akuwonjezera kuti amakonda zosiyanasiyana zomwe zimaperekedwa.

« Homewoods inayamba kupereka oats ndi chia puddings usiku wonse. Ndimadya nawo omaliza. Nthawi zina ndidzakhala ndi bagel ndi kirimu tchizi, kapena soseji patty mkati mwa bagel kwa sangweji ya kadzutsa, « adatero Misovich. Ngakhale adawonjezeranso kuti khalidweli limatha kusiyanasiyana kuchokera ku katundu kupita kumalo, chakudya cham’mawa chimakhala chosangalatsa.

« Ndikukhulupiriradi kuti Hilton amasunga chakudya chawo cham’mawa chaulere! Pambuyo pake, iwo sali kwenikweni ‘omasuka’ -ndikutsimikiza kuti amapangidwa mwanjira inayake mumitengo yazipinda, « adatero Misovich. Ananenanso kuti zakudya zomwe amadya m’mahotelo am’mawa sizomwe amadya kunyumba, « kotero zimandisangalatsa tikamayenda. »

Chakudya ndi chakumwa, ngakhale chakudya cham’mawa chokha, chikhoza kukhala chosiyanitsa chachikulu chamitundu yamahotelo omwe ali ndi ntchito zochepa. « Hotelo iliyonse yomwe ikuganiza zochepetsera kapena kuthetsa chakudya cham’mawa chaulere iyenera kuyang’ana kwambiri kuwonetsa mtengo m’njira zina, » adatero Stokes.

Rita Chaddad, membala wa faculty yemwe amaphunzitsa maphunziro a zokopa alendo ndi kasamalidwe ka alendo ku Columbia Southern University, akulosera kuti chakudya cham’mawa chaulere chidzapitirizabe kuthetsedwa muzinthu zapamwamba koma kukhalabe mwanjira ina kwina kulikonse, ngakhale apaulendo ayenera kuyembekezera kusintha kwina.

« Chakudya cham’mawa chikhalabe, koma mtunduwo ukhoza kukhala wogawanika, » adatero Chaddad. M’makonzedwe apamwamba, mahotela angakhale okonzeka kupereka chakudya cham’mawa kudzera m’makirediti, zowonjezera, kapena kuphatikizira komwe mukufuna – mwachitsanzo, kudzera m’maphukusi kapena zopindulitsa za kukhulupirika. « M’magulu awa, mahotela atha kukhala osinthika kwambiri m’malo mwa ‘ufulu’ ndi mtengo wamtundu wina, bola ngati atadziwitsidwa bwino ndipo mlendo akuwona kuti kugulitsako kuli koyenera, » adatero Chaddad.

Koma adawonjezeranso kuti mahotela ambiri apakati amapikisana pamtengo wosavuta, wowonekera, ndipo chakudya cham’mawa ndi chimodzi mwa zizindikiro zomveka bwino za mtengowo, kotero pali chiopsezo chobwereranso ngati chidzathetsedwa. « Kuchotsa kungapangitse kutayika komwe kungathe kupitirira ndalama zogwirira ntchito, ngakhale kuti mtengo wa hoteloyo ukuyenda bwino kumbuyo kwa zochitikazo. Kwa apaulendo omwe ali ndi mtengo wapatali, chakudya cham’mawa nthawi zambiri chimatanthauzidwa ngati gawo la ‘mgwirizano,’ ndipo kutaya kungathe kusokoneza masamu amalingaliro a mlendo poyerekezera katundu, « adatero Chaddad.

Chaddad adati mahotela azisewera kwambiri ndi zomwe amaperekedwa, ndipo kupitilira mahotela apamwamba, apaulendo akuyenera kuyang’ana mitundu yatsopano yomwe ikuwoneka ngati chipinda chokhacho chophatikiza chakudya cham’mawa, chakudya cham’mawa choperekedwa ndi mapaketi kapena maubwino okhulupilika, kapena mawonekedwe ena okonzedwanso omwe amawongolera mtengo ndikusunga phindu lowonekera kwa alendo. « Kusinthako kungakhale kocheperako pakuchotsa chakudya cham’mawa komanso kuwongolera omwe akulandira, momwe amaperekera, komanso kuti mtengo wake ndi wamtengo wapatali kapena wosungidwa bwino, » adatero.

Ngakhale zina mwazosinthazi zitha kuwonjezera ku hotelo, zitha kubwera ndi mtengo wowonjezera wamalingaliro. « Ine ndi ana anga tingakhale achisoni kwambiri ngati atasiya chakudya cham’mawa chaulere cha hotelo. Ndi gawo la zosangalatsa zoyendayenda, « anatero Joanne Peterson wokhala ku East Tennessee.